Star Trek got it wrong. We’ll never progress beyond the pencil sharpener.
This week was SXSW Interactive Festival in Austin, Texas. Generally a place for tech heads to come, gather and discover the next hot, new breakout app whilst exploring creative ideas via celebration of breakthrough technology and innovation awards ceremonies.
Not this year.
This year, all anyone can talk about is a gentleman named David Rees. Mr Rees has gone fully back to basics and started sharpening pencils by hand to be sold at the nib braking price of $40. Each. He does include the sharpenings as well though, as evidence that his own fair hand did in fact sharpen this classic writing and drawing tool.
Yes, you read that correctly. Man sharpens pencil. Sells pencil and sharpenings for $40. That’s a $40 pencil and some rubbish thrown in for free.
So is he a genius or a scammer? Or are we all seemingly buying into this as some sort of cry for help? “Help! I feel lost in technology and nostalgic for simpler times” perhaps?
Whatever his initial intentions, he seems to have miraculously discovered an area in need of rejuvenation and since awareness of his artisanal pencil sharpening business has grown, a new luxury pencil shop has opened up it’s doors in Manhattan. Seriously.
I suppose it just goes to show that any idea, no matter how basic or absurd sounding can be transformed into a profitable, real life business venture.
We help innovative business owners get back government cash every day, so if you want to see if you can turn your simple ideas into a cash injection, give us a call on 0800 772 0800.