Seems Farfetch'd | Breakthrough Funding

Thursday, July 14, 2016

Seems Farfetch'd

Trapping fictional creatures and making them fight is actually good for you.

If you’ve glanced at the internet this week or dared to set foot outside your front door, you’ve probably come across people sounding like they’re talking a strange language of Poké things accompanied by a higher than usual number of people bumbling about staring at their phones looking for PokéGyms or PokéStops. Unless you’re in on the game, this new phenomenon could seem a bit concerning.

Don’t worry, it’s just everyone going mad.

Well, madly trying to catch critters in Pokémon Go.

Poké-what now?

It sounds like an insult, but Pokémon is the 90s cartoon involving battling beasts that you collect and it’s back with a huge bang. I thought I was a bit too grown up for it and never watched the TV program, but going by the vast number of my peers and older who have jumped on the Pokémon Go hype and are currently walking miles in search of Charmanders and Jigglypuffs, it appears that I am in the minority. The game hasn’t even been released in Europe yet, but die-hard UK fans have got their eager mitts on it anyway. Its popularity and a flooding of users even caused servers to crash. Repeatedly.

So, what is it about this game that’s got everyone so addicted that they’re crashing their cars, monetising lifts across town, knocking on strangers’ doors and happening across dead bodies just to try and catch them all?

The tech itself uses augmented reality so people can walk around their area in real time looking for creatures wherever they are, meaning someone’s whole world can be a playground. No more boring trips to work on the train, when there are Bulbasaurs to greet you at Waterloo.

I think the most surprising result of this nifty little game, though, is the unexpected effect it’s had on people’s health. Not just a frivolous bit of nostalgic fun, people are legitimately more active and taking exercise whilst walking, cycling, skating and jogging around trying to find more and more monsters. On top of this, people have been reporting that their mental health has also been positively impacted, and some now have a new reason and motivation to get up and go outside every day, which is a wonderful side effect.

Not just a silly mobile game after all, eh?

If you’re making games that could truly enrich people’s lives, we’d love to hear from you (if you can tear yourself away trying to gather Abra to Kadabra), so feel free give us a call on 0800 772 0800 and see if we make a winning team.

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