what's the point of shabby chic? | Breakthrough Funding

Saturday, June 13, 2015

what's the point of shabby chic?

I usually write short articles about business issues, but I just wondered if someone might help me understand the point of ‘shabby chic’?

I went over to a Sloane Square pub this week to commiserate with a friend who had reached their latest birthday. I don't think I've been there before and I walked past a number of Sloaney shops on the way from the tube. Well, it's not Kilburn that's for sure, and the shops . . . well they're not shops like we know them. 

It seems incredible that local residents buy hand-made furniture that has been purposely aged. Yes, aged. A chair or a table proudly displayed in a shop window with paint peeling, stains and dirt. You can buy them in these little boutiquey shops that don't have tacky price tags naturally. Their doors are closed too, (I actually think they're open really, but apparently you need an appointment to go in.)

In the pub I found out that the ageing thing is done on purpose. They hire people to do some ‘arty’ things to make garden chairs look like they've got a bit stressed (I'm told that is the correct terminology). Must be a job creation scheme for gap yah (translation: gap year) students or something.

If you come from the more fiscally challenged areas of London or simply the rest of the country, people generally leave their garden chairs in the back yard for a few days by accident, because an unplanned drinking session spilled over from the kitchen and everyone was too drunk to remember to bring them back in. Voila! Aged without the price tag and you've achieved a level of stress too.

I admit I may have missed the point of this new fashion for expensive stuff that looks like you hauled it free out of a skip. So, if anyone can help me understand the concept I would be grateful.

Also as an aside, if you’re keen on beautifully shaped rocks and sanded down driftwood and you've just won the EuroMillions, pop over to Sloane Sqaure immediately. There's a huge selection.

Sue Nelson, CEO and Founder 

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