SOFTWARE DEVELOPMENT - The story of developing invisible watermark technology
Some labels, posters and other marketing channels allow for QR codes which can be scanned by mobile phones and direct the customer straight to an information website. But there are well-documented problems with QR codes; occasionally they get distorted in the printing process and cannot be read, but most often consumers find the payoff websites give a poor experience because they’re not optimised for mobile phone use. There is an opportunity to develop a better technology for a potential buyer to gain more information on the product in front of them.
This team have developed invisible watermark technology that allows marketers to include discount vouchers, downloadable content, competition entries, options to purchase or access additional images, video and games on their products.