Tapping into the biggest employer in the world | Breakthrough Funding

Tuesday, August 2, 2016

Tapping into the biggest employer in the world

SOFTWARE DEVELOPMENT - The story of raising money for our hospitals and surgeries

The problem

There are 1.4 million staff working in the NHS across hospital trusts, GP practices, commissioning groups and independent health organisations. They deal with 1 million patients every 36 hours, and millions more access NHS websites for help and information each week. With such a diverse and fragmented organisation, it’s difficult to tap into communication systems to precisely target staff and patients to deliver information that is relevant and appropriate. 

The solution

This team
developed a secure advertising system, deemed appropriate and relevant to NHS Trusts, Health Boards and national NHS Bodies across the UK, using the current health platforms and intranets under their control. The model also allowed them to generate much-needed extra cash through the placement of quality digital advertising on staff intranets and websites.

There's more you should know