Sorry seems to be the easiest word for Uber, but the debate rages about whether innovation mistakes can be forgiven.
Whenever something new is introduced, there are always likely to be teething problems. If the idea is particularly revolutionary, the potential for getting it wrong is multiplied – especially if the leading players in a disrupted market are anxiously looking for ways to put an upstart back in its place.
What went wrong with Uber? Or, more to the point, can those “mistakes” be forgiven – indeed, should they be?
Some critics argue that the errors made by the taxi app company were not forgivable because it had wilfully not been meeting the regulation criteria for standards of passenger safety and security. New CEO Dara Khosrowshahi issued a fulsome apology after Transport for London decided not to renew the company’s London licence when it expires on 30 September 2017. Uber will continue to run taxis while it appeals against the decision, but Mr Khosrowshahi said that, in the meantime, “…we do so with the knowledge that we must also change.”
Others, however, want to see the undeniably popular app given a second chance. These people include London mayor Sadiq Khan, who supported TfL’s original decision, and presumably the company’s purported 3.5million users in the capital. When a new concept turns a market on its head, some changes will work brilliantly and others will need to be tweaked, reassessed or discarded entirely. After all, isn’t trial and error at the heart of all innovation?
We’d love to hear from anyone out there who is disrupting markets, or believes they can do so, with their revolutionary new approach. Please give the team a call on 0800 772 0800 and tell us your innovation story.