Hands up everyone who plays games on their phone whilst sat on the loo. If you didn’t put your hand up, you’re probably lying.
I know it. You know it. Your boss knows it; especially when you go for that extra long tea break in the morning. The video game sector is one of the fastest growing global industries in the world and isn’t looking to slow down any time soon.
The average age of a “gamer” is 35 years old, and they most likely caught the bug by being the first generation of lucky children who got to grow up with consoles in their homes. As the industry ages, so does it’s client market, and there are far more over 18s playing regularly than the youngsters that you’d typically imagine. They’re still wearing hoodies and swooning over skateboards, but they’ve also probably got a mortgage and can’t get drunk two days on the trot any more.
You don’t even have to have an expensive, purpose built console. These days you can game easily and for free on your phone or tablet, making portable gaming a thing without having to hump around that Twister board. People love it!
Despite this, there are claims that games are getting rather tired and those old faithful developers are a bit formulaic now and producing the same content as always, with fanatics pre-ordering them before they even know what they might be getting in their slightly differently coloured box. What we need is an injection of gaming ingenuity to get the world excited about playing games again, and championing new game producers with fresh ideas.
Well, thank Tiga (the video games body) for tax relief! Video game development companies can now claim back up to a maximum of 25% of costs spent on developing their games. This means that any games development company that has created a British video game on any platform can claim back on what they have invested at development stage.
In turn, this should mean
- An influx of developers getting their concepts realised
- A more level playing field when competing with international markets
- Reduced corporation tax if the company makes a profit
- 25% cash back if you’re making a loss
So, if you’ve been dreaming of a new platform puzzler, or have shoot-‘em-up in your sights now might be the right time to do something about it.